Today, millions of MTB riders across the globe swear by Schwalbe MTB tires with their distinctive names, such as Nobby Nic, Racing Ralph, Billy Bonkers, Dirty Dan, Magic Mary or Hans Dampf. This strategy proved to be absolutely right: When Schwalbe launched the first off-road tires in the mid-nineties, the firm quickly became known as the best brand among mountain bikers. Against this backdrop, Schwalbe deliberately chose to focus on the development of innovative tires and tubes, instead of expanding the company’s activities to the technically quite different automotive tire sector.
New categories, such as the MTB, gravel bike, and last but not least, e-bike, created completely new market segments and presented hitherto unknown challenges for tires. The bike world has become more and more diverse over the years.
The launch of the legendary Schwalbe Marathon tire in 1983, with its unprecedented mileage, was met with great enthusiasm by keen cyclists, bicycle dealers and trade journalists. It was in this context that Schwalbe – established in 1973 – emerged as a standard-setter in the bicycle tire market. In the 1980s, cycling re-established itself as a popular trend as more and more people got back on the saddle. In the first decades after the Second World War, the bicycle tire was considered an interchangeable mass product that could practically not be improved on. FROM MASS-PRODUCED PRODUCT TO INNOVATION DRIVER. At Schwalbe, we work to continually refine and improve this riding sensation – day in, day out. Sounds technical? The sum of these properties is tangible to every cyclist: as an optimum riding experience. Ideally, the tire combines such characteristics as maximum grip, high mileage, optimum rolling properties, low weight and reliable resistance to punctures. The choice of tire not only determines how well the wheel grips the ground but also influences how easily and comfortably the bike rolls. Whether you have a city bike, touring bike, road bike, gravel bike or MTB: The tires affect the riding experience like no other bike component. TIRE TECHNOLOGY FOR THE OPTIMUM RIDING EXPERIENCE.
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